Most email service providers (e.g., Mailchimp) allow users to insert macros to inject data from their contact records into their emails. With LeadPost, you can do that for emails and postcards.
For information on using dynamic injection with direct mail see How to Add Dynamic Injection to a Direct Mail Campaign in LeadPost.
Add Variables
You'll add variables to your campaigns in this format: {{%%FieldName%%}}. So "Hi, {{%%FirstName%%}}" will replace the variable with the recipient's first name (e.g., "Hi, John").
In the video above, you can see an example of how this works and how to set it up.
Proof Your Campaign
After updating a creative to add dynamic injection, the platform will show you a fully rendered proof of the creative.
For more complex variables, you might need to select one of your audiences to actually inject data from an audience. You can do that by selecting an audience from the dropdown menu in the top right-hand corner of the proof window.
Any Questions?
If you have any questions, please email us at support@leadpost.com.