How to Add a Suppression Audience in LeadPost – LeadPost - Support

If you don't want LeadPost to capture data on certain visitors (e.g., current customers or visitors who convert on your website) you can add a suppression audience to your campaign.

There are two ways to do this: CRM Suppression Audiences and Email Suppression Audiences.

Add a CRM Suppression Audience

To add a CRM suppression audience, navigate to Audiences. Then, click the plus sign at the top of the page and select CRM Data as the audience type and give the audience a name. Then, click Create to create the audience.

After creating the audience, you'll be provided a list of options to pass that data to LeadPost. To view the instructions for a particular option, click the label.

There are two options.

Manual. Upload a file of customers manually.
Automatic. Add a pixel to your site to pass the data to LeadPost in real time.

Upload an Audience Manually

To upload an audience manually, the file must contain specific headers for each column of customer data. A sample file can be found here.

prefix	suffix	firstName	lastName	address	address2	city	state	zip	customerIdentifier	Email
Mr.	Jr.	John	Smith	1400 Main Street	Suite 200	St. Louis	MO	63110	123456	{STRING_VALUE}

Placeholders have also been added for custom audience attributes with value placeholders in {}s.

Please note that the customerIdentifier column must be provided and it must be a unique value associated with your customer (e.g., a customer ID). If a record is passed with a customer identifier that already exists for the audience, the record will be ignored.

Populate an Audience Automatically

The automatic option is used when you have a form or something like that and you want to keep use that data to build and update a suppression audience.

Place the pixel on any web pages on which the user's name and address are known (e.g., a purchase confirmation or lead form confirmation). Replace the parameters noted in { } with the customer's actual information. All values passed in should be URL encoded.

The customerIdentifier column must be provided and it must be a unique value associated with your customer (e.g., a customer ID). If a record is passed with a customer identifier that already exists for the audience, the record will be ignored.

Other Options

We also have an FTP option and many integration partners you can use to push the data on an automated basis.

Add an Email Suppression Audience

To add an email suppression audience, navigate to Audiences. Then, click the plus sign at the top of the page and select Email Data as the audience type and give the audience a name. Then, click Create to create the audience.

Then, you'll be presented with options for pushing that email data to LeadPost. You can use any or all of these options.

Upload a file of email addresses. The file should contain a header named "email" and one row per email address to add to this audience. A sample file can be found here.
Upload a file of MD5 Hashes of your user's email addresses (in lowercase). The file should contain a header named "Md5Hash" and one row per md5 hash to add to this audience. A sample file can be found here.
Use a pixel to pass a user's email address. The pixel and additional instructions will be available in Audience Setup.
Use pixel to pass an MD5 Hash of the user's email address. The pixel and additional instructions will be available in Audience Setup.