This article covers the data available with your LeadPost for Business or LeadPost for eCommerce accounts. Put simply, the difference is that LeadPost for Business collects B2B data, while LeadPost for eCommerce collects B2C data.
Each solution will identify the name of the matched visitor and provide a way to contact them. Other information will be provided where available.
If you use LeadPost for eCommerce, you can set your campaign to only collect leads that contain an email address, mailing address, or both. You can learn more about that and watch a walkthrough video by reading the support document below.
LeadPost for eCommerce Quick Start Guide - Step 2: Choose What Data You Receive
LeadPost for Business (B2B) Data
Website Data
- Lead Delivery Date
- Last Visit
- Page Views
- First Visit
- Seconds on Site
- Landing Page
- Exit Page
- Pages Visited
Contact Information and Demographic Data
- First Name
- Last Name
- Job Title
- LinkedIn Profile
- Personal Email
- Work Email
- Job Role
- Gender
- Birth Date
- Job Start Date
- LinkedIn ID
- Facebook ID
- Twitter Username
- GitHub
- GitHub Username
- Mobile Phone
- Skills
- Phone Numbers
- Emails
- Home Address
- Home City
- Home State
- Home ZIP
Company Data
- Company
- Company Location
- Company Address
- Company City
- Company State
- Company Zip
- Industry
- Company Size
- Company Url
- Company LinkedIn
- Company Facebook
- Company Twitter
LeadPost for eCommerce (B2C) Data
Website Data
- Lead Delivery Date
- Visit Details
- First Page View Date
- Last Page View Date
- Implied Seconds on Site
- Total Page Views
- First Page View URL
- First Page View Pixel URL
- Last Page View URL
- Page View URL
Contact Information
- First Name
- Last Name
- Personal Email
- Email Hash
- Address
- Address 2
- City
- State
- ZIP
Optional Premium Appends
- Phone Number
- Gender
- Age Range
- Marital Status
- Presence of Children
- Net Worth Range
- Household Income Range
- Length of Residence Range
- Homeowner Status
- Education Level
- Automotive Data