Audiences represent people you'd like to capture data on, but also represent people who you might like to suppress from purchasing data on (e.g., existing customers, prospects, or newsletter subscribers).
To manage your audiences, you may click the menu from the primary navigation.
On this page, you can see a list of your current audiences.
When you use our Quick Start Guide, we will automatically create a "Web Visitor" audience for you named "Default Pixel". The "Web Visitor" audience represents a pixel-based audience, which allows you to capture anonymous web site visitors by placing a pixel on your web site.
If you also selected to suppress current customers by email or name and address in our Quick Start guide, you will also have a "Default Email Suppression" or "Default CRM Suppression", depending on which type of suppression you selected.
If you'd like to add additional audiences to capture visitors on other sites or pages or for suppression purposes, you can click theicon next to Audiences. Then select the audience type you'd like to add, give the audience a name and click .
The audience types are as follows:
- Web Visitors
Pixel-based audience which allows you to identify and capture web site visitors on one or more web sites or web pages.
- Email Data
Used for suppressing existing leads, prospects or customers based on email address.
- CRM Data
Used for suppressing existing leads, prospects or customers based on name and mailing address.
If you need to get the pixel code for a "Web Site Visitor" audience, you can click the icon next to its name, which will give you the pixel code to place as follows.
Note that the Visitor Tracking tag is the pixel which should be placed on any web pages which you'd like to capture visitors on. The optional Conversion Tracking tag may be placed on specific pages to negative target users based on key page views (e.g., purchase confirmation, newsletter sign up, etc.). If the Conversion Tracking tag fires on a user, they will automatically be excluded from data delivery.
For Email Data and CRM Data audiences you can also click the icon next to its name, which will give you detailed options for posting suppression data, including manual uploads, pixel pass through, and FTP/Secure FTP. For detailed instructions on posting options, simply click on the option label, which will then show detailed instructions.
Please note that adding additional audiences will have no impact unless these audiences are tied to a campaign. For more information, please see our articles on Campaign Audiences and Campaign Suppression.